Define it
Clarify the problem, audience, objectives, requirements, budget and measures of success.
Do not start with the supplier. Start with the business problem.
Independent direction for websites, rebrands, SEO, campaigns and other significant marketing investments.
A strong project begins before anybody starts designing or building.
I help you define what the project must achieve, what it needs to include and how success should be judged. That gives potential suppliers a better brief and gives you a better basis for comparing their recommendations.
If you want support beyond the brief, I can stay involved—challenging decisions, keeping the work aligned and helping the project move forward.
Commission it
Assess approaches and proposals, ask better questions and choose the right delivery partner.
Direct it
Keep the work moving, resolve decisions and judge delivery against the agreed objective.
The project remains a business investment—not a collection of deliverables.
I co-own Treefrog, which may be the right delivery partner for some brand and digital projects. Where that is relevant, I will make the connection clear from the outset so my role is understood.
Make the investment count.
Tell me what is happening in the business, what decision you are facing and where you feel stuck.
Start a conversation